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全天候 Cross Weather
Project Type /
Branding
Year /
2020
Clint /
永工企業股份有限公司
全天候,是永工企業股份有限公司的專業品牌,品牌標誌及標準字的設計上,採用於「英文縮寫」的方式進行設計,而「家」與「人」傳遞其互助、安全、倚賴的形象。標誌設計的下方小點,透過「圖地關係」轉譯為「窗」在房子上的重要性。「工」字則隱藏於標準字中,呼應企業名,也傳遞其繁複工法的紮實文化。
All Weather Cross Weather, firmly believes that we can triumph over the unpredictable weather. "全天侯AIl Weather" is a professional brand under Yung Gung Enterprise Co., Ltd. The brand logo and font design use "English abbreviations", "Family" and "People" to promote cooperation, safety and reliance. Using "Negative Space", the dots at the bottom of the logo design will display the importance of "windows" to a house. The word "ILabor" will be hidden within the other text, in response to the enterprise name conveying the diligent work ethic required for complex mechanics.